>>reporter: adventure sports in india are on a roll. an increasing number of weekend warriors e taking up sports like white-water rafting, rock climbing, and biking. >>we have a young population that going start earning money and going to start getting in the workforce and getting jobs and so on. previously it used to be trekking and now it will become mountain climbing. so it will grow, it will certainly become something that everyone will want to do. >>reporter: this is beginning to translate into a big business opportunity, with adventure sports companies mushrooming across the country. 220 kilometres north of new delhi is rishikesh; a popular spot for an adrenaline soaked spot of white water rafting. >>you are just 4-5 hours away from delhi, so close to it, but still you feel you are so away from it. it's another world >>many local people have joined this industry. the rafts have become cheaper, and the government offers many subsidies and cheap loans. that's why the prices we charge customers have fallen too. >>reporter: hardcore e